Rhetorical questions in writing are one of the oldest devices available — a question that is not genuinely asking for an answer but making a point through the form of a question. Used well, it is a legitimate tool: it engages the reader, creates the sense of a conversation, and can land a point with more force than a direct statement would. Used as a habit, or as a substitute for the statement the writer is not quite willing to make, it becomes something else — a form of evasion dressed as engagement.
The replacement of statements with questions has become increasingly common in online writing, particularly in personal essay, newsletter, and social media writing. The question that implies its own answer without committing to it. The sequence of questions that performs exploration without arriving at a position. The essay that ends with a question instead of a conclusion. These uses of the question form are worth examining, because they often do the opposite of what they appear to do.
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