When Good Writing Is Mistaken for Automation

There is a quiet unease moving through the writing world — not loud enough to trend, but persistent enough to change how people work.

Writers are being told, implicitly and explicitly, that the very things they have spent years learning to do well are now suspicious. Clear structure. Balanced sentences. Consistent tone. Familiar punctuation. Even the em dash — long a mark of conversational precision — is increasingly treated as a red flag.

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What I Don’t Do When I Write for the Internet

Most advice about writing online focuses on what to add: more keywords, more structure, more optimisation, more output.

Over time, I’ve found the opposite to be more useful.

This post is not about technique. It’s about restraint — the decisions I consciously don’t make when I write for the internet, even when they might promise faster results.

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