How I Research Before Writing

Research before writing is not the same as research instead of writing. The distinction matters because the two activities feel similar — both involve reading, gathering, and accumulating material — but they serve different purposes and have different endpoints. Research before writing ends when there is enough to begin. Research instead of writing ends when the writer runs out of time or patience, and the piece never quite starts.

The line between the two is not always clear, and the writer who is genuinely uncertain about a subject can spend a long time on the right side of the line without knowing when they crossed to the wrong side. Knowing how to research — what to look for, when enough is enough, and how to move from material to draft — is a practical skill that is rarely discussed as directly as the writing that follows it.

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What to Do When a Piece Isn’t Working

Every writer encounters the problem of when a piece isn’t working — drafts that resist completion, arguments that won’t resolve, writing that feels wrong in ways that are hard to name. Knowing what to do when a piece isn’t working is as much a part of the craft as knowing how to write when it is.

The difficulty is that a piece that isn’t working rarely announces the reason clearly. It presents as a feeling — a vague dissatisfaction, a reluctance to return to the draft, a sense that something is wrong without a clear diagnosis of what. Acting on that feeling productively requires being able to move from the symptom to the cause, and the cause is usually one of a small number of things.

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How I Use Notes Before Drafting

Notes before drafting serve a different purpose from an outline. An outline is a structure imposed on material that has already been thought through — a map of a piece that has been, in some sense, pre-written. Notes are something earlier and looser than that: the raw thinking that precedes structure, the place where material accumulates before it has been organised into anything.

The distinction matters because conflating the two produces a particular kind of failure. The writer who skips notes and goes straight to an outline is imposing order on thinking that has not yet been done — and the outline, however detailed, will tend to be a structure built on assumptions rather than on the actual content of the argument. The piece that results follows the structure but does not necessarily arrive anywhere.

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How I Decide What to Leave Out

Deciding what to leave out is one of the most consequential choices a writer makes — and one of the hardest. What to include is a question the first draft answers loosely. What to remove is a question only the writer can answer precisely, because the material being cut is material the writer has already written, already thought about, already invested in.

Cutting is where writing becomes what it is. A first draft contains everything the writer thought might be relevant. A finished piece contains what actually is. The distance between those two states is measured in the material that was removed, and the quality of the finished piece depends largely on how well those removal decisions were made.

The Test I Use First When Deciding What to Leave Out

Before cutting anything, I try to apply a single question to each element of the piece: does this serve the piece’s purpose for this reader?

The question has two parts, and both matter. Does it serve the purpose — does it contribute to what the piece is trying to do, or is it present because it was interesting to research, or because it felt relevant at the drafting stage, or because removing it would mean admitting that a section of the draft did not work? And does it serve this reader — is it pitched at the right level of knowledge, does it say something the reader cannot infer from what surrounds it, does it justify the time it will take to read?

Material that fails either part of the test is a candidate for cutting. Material that fails both is almost certainly gone.

The hardest material to cut is material that passes the purpose test but fails the reader test — the section that is genuinely relevant to the argument but goes into more depth than the reader needs. This requires a judgment about how much is enough, which varies by piece and by reader and cannot be reduced to a rule. The signal I look for is whether I am writing for myself or for the reader — whether the detail is there because it matters to the argument or because I find it interesting. The second reason is not sufficient.

What Cutting Actually Removes

The standard advice is to cut the parts readers tend to skip — a formulation that is right but incomplete, because it assumes the writer can identify those parts without difficulty. In practice, the parts readers tend to skip are not always obvious to the writer, because the writer has context that the reader lacks.

What cutting actually removes, in most well-written drafts, is one of three things.

The first is the warm-up: the material at the beginning of the piece where the writer was finding their way in. This almost always runs longer than necessary. The actual beginning of the piece — the moment where the thinking arrives — is usually buried a paragraph or two in. Everything before it is the writer’s warm-up, and the reader does not need to watch it.

The second is the over-explanation: the section that explains what has already been established, or that draws a conclusion the reader is fully capable of drawing for themselves. This is the instinct to close every gap, to make sure nothing has been missed. In practice, it produces prose that does not trust the reader — and readers, even when they cannot name what is happening, respond to distrust by losing interest.

The third is the tangent: the material that was interesting at the drafting stage but does not belong to the piece that was written. Every draft contains tangents — thoughts that were genuinely relevant to the thinking but are not relevant to the argument. They were worth following in the first draft. They are not worth keeping in the final one.

The Rule That Guides the Final Pass

When deciding what to leave out at the final pass — after everything obviously removable has gone, there is usually still material that could go but does not obviously need to. This is the hardest stage of cutting — not because the decisions are difficult but because the energy for them has usually been spent.

The rule I use for the final pass is: if a sentence could be removed without the piece losing anything — if its absence would not be noticed — it should go. This is a stricter version of the purpose test. It is not asking whether the sentence is relevant but whether it is necessary. Relevant sentences that are not necessary produce writing that is slightly longer than it needs to be, slightly less precise than it could be, and slightly harder to read than the reader deserves.

The resistance to this rule is real. Every sentence that survives to the final draft has been kept for a reason, and removing it feels like a small defeat. But the sentence that could be removed without loss is doing no work. And a piece with no sentences doing no work is a piece that respects the reader’s time — which is, in the end, a form of respect for the reader.


Deciding what to leave out is not a separate activity from writing. It is the final stage of thinking — the point at which the writer decides what the piece actually is, as opposed to what it might have been. The cut material is not wasted. It was part of the process that produced the piece. It simply does not belong in the piece itself.

What remains should be what could not be removed.

Writing the Opening

Writing the opening paragraph is the hardest part of any piece, and the most rewritten. It is also the most important — not because it determines whether the reader continues (though it does), but because it determines what the piece is. The opening is not just the first thing the reader encounters. It is the frame through which everything that follows will be understood.

This is why getting the opening wrong is costly in a way that getting a middle paragraph wrong is not. A weak paragraph in the body of a piece can be revised without affecting what surrounds it. A weak opening distorts the whole — it sets the wrong expectations, establishes the wrong register, and asks the reader to travel in a direction the piece does not actually go. Fixing a weak opening often requires rethinking the piece.

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Writing Under Constraint

Writing under constraint is the normal condition of professional writing. Almost every piece a working writer produces is subject to external requirements: a word count, a brief, a house style, a deadline, a platform’s conventions, a client’s preferences. The unconstrained piece — written to no specification, for no particular audience, with no limit on length or form — is the exception rather than the rule, and even then, the writer’s own habits and preferences constitute a kind of self-imposed constraint.

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What a Good Brief Actually Contains

A writing brief is a direct instruction to a writer. Its job is to give the writer everything they need to produce the right piece — the right subject, the right angle, the right audience, the right length, the right register — without giving them so much that the instruction becomes noise.

This sounds simple. In practice, most briefs fail at one end or the other. They are either too thin — a title, a word count, and a vague gesture towards the topic — or too long, padded with boilerplate that says nothing specific about this piece. The writer is left either guessing or sifting.

The brief that actually helps is something else: a document that is short enough to read in two minutes and specific enough to answer every practical question before the writing begins.

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Writing for Search Without Writing for Algorithms

Writing for search does not require writing for algorithms. This is one of the more useful distinctions a working writer can make, because it frees you from a false choice that most SEO advice presents: optimise or don’t optimise, be findable or be good. The choice is not that stark, and the framework below is built on the premise that it doesn’t have to be.

The goal of writing for search is to help the right reader find a piece that genuinely serves them. That is also the goal of good writing. The two objectives are not in conflict. They become conflated only when optimisation is pursued as an end in itself rather than as a means of connection.

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