How I Build an Argument

Building an argument in writing is not the same as having one. A writer can have a clear position — a view they hold, a claim they want to make — without knowing how to move a reader from the opening to that position through writing that earns it. The argument that exists in the writer’s mind arrives there through intuition, experience, and accumulated thinking. The argument that appears on the page has to be constructed, step by step, in a form that the reader can follow.

This construction is a learnable skill, and it has a sequence. Not a rigid sequence that every piece must follow exactly, but a working sequence of moves that a writer can apply, adjust, and depart from when the piece requires it.

Continue reading “How I Build an Argument”

Writing the Middle

The middle of a piece is where most writing fails. Not the opening, which receives the most deliberate attention, and not the ending, which is brief enough to be controlled. The middle — everything between the opening that earns attention and the ending that releases the reader — is where the piece either delivers what it promised or quietly stops doing so.

Writing the middle is the hardest part to write well, and the hardest to diagnose when it goes wrong. A weak opening is usually visible. A weak ending announces itself. A weak middle tends to be felt rather than identified — the reader’s attention drifts, the piece loses its forward momentum, and neither the reader nor sometimes the writer can say exactly where it happened.

Continue reading “Writing the Middle”

How I Know When a Piece Is Ready to Publish

Knowing when a piece is ready to publish is harder than knowing how to write one. Writing has a recognisable sequence — notes, draft, revision, editing — and at each stage there is a reasonably clear sense of what comes next. Readiness has no equivalent sequence. It is a judgment, made at a specific moment, that the piece has reached a state where further work would not improve it enough to justify withholding it.

This judgment is difficult because it has no objective test. A piece can always be revised further. The question is not whether more revision is possible — it always is — but whether more revision is necessary. Distinguishing between these two is the actual skill, and it is one that develops slowly, through publishing pieces and seeing, after the fact, whether the readiness judgment was right.

Continue reading “How I Know When a Piece Is Ready to Publish”

Writing Across Different Formats

Writing across different formats — the essay, the social media post, the newsletter, the long-form article, the marketing copy — is often treated as a single skill that simply needs to be resized for each context. Write the idea, then adjust the length and tone for the platform. This understanding is incomplete. Different formats are not the same writing at different lengths. They are different kinds of writing, with different relationships to argument, structure, and reader attention, and treating them as interchangeable produces work that is competent in none of them.

Understanding what changes across formats — and, just as importantly, what does not — is a practical skill for any writer who works across more than one context, which today is most writers.

Continue reading “Writing Across Different Formats”

How I Handle Feedback on My Writing

Feedback on writing is one of the more complicated things a writer has to manage — not because it is difficult to receive criticism, though it can be, but because not all feedback is equally useful and acting on the wrong feedback can make a piece worse rather than better. The writer who treats all feedback as equally valid, and revises accordingly, tends to produce a piece that pleases no one and reflects nothing.

The useful skill is not the ability to receive feedback without defensiveness — though that is worth developing — but the ability to evaluate it: to distinguish feedback that identifies a real problem from feedback that identifies a preference, and to know which to act on and which to set aside.

Continue reading “How I Handle Feedback on My Writing”

Writing the Ending

Writing the ending of a piece is the part most likely to be rushed — and the thing readers are most likely to carry away. For many writers it receives the least deliberate attention: written quickly once the argument is made, treated as a formality after the real work is done.

A good ending does none of these things. It lands. It gives the reader something to take with them — not a summary of the argument, but the argument’s consequence, or its implication, or its most precise formulation. It leaves the piece feeling complete rather than simply finished.

Continue reading “Writing the Ending”

How I Research Before Writing

Research before writing is not the same as research instead of writing. The distinction matters because the two activities feel similar — both involve reading, gathering, and accumulating material — but they serve different purposes and have different endpoints. Research before writing ends when there is enough to begin. Research instead of writing ends when the writer runs out of time or patience, and the piece never quite starts.

The line between the two is not always clear, and the writer who is genuinely uncertain about a subject can spend a long time on the right side of the line without knowing when they crossed to the wrong side. Knowing how to research — what to look for, when enough is enough, and how to move from material to draft — is a practical skill that is rarely discussed as directly as the writing that follows it.

Continue reading “How I Research Before Writing”

What to Do When a Piece Isn’t Working

Every writer encounters the problem of when a piece isn’t working — drafts that resist completion, arguments that won’t resolve, writing that feels wrong in ways that are hard to name. Knowing what to do when a piece isn’t working is as much a part of the craft as knowing how to write when it is.

The difficulty is that a piece that isn’t working rarely announces the reason clearly. It presents as a feeling — a vague dissatisfaction, a reluctance to return to the draft, a sense that something is wrong without a clear diagnosis of what. Acting on that feeling productively requires being able to move from the symptom to the cause, and the cause is usually one of a small number of things.

Continue reading “What to Do When a Piece Isn’t Working”

How I Use Notes Before Drafting

Notes before drafting serve a different purpose from an outline. An outline is a structure imposed on material that has already been thought through — a map of a piece that has been, in some sense, pre-written. Notes are something earlier and looser than that: the raw thinking that precedes structure, the place where material accumulates before it has been organised into anything.

The distinction matters because conflating the two produces a particular kind of failure. The writer who skips notes and goes straight to an outline is imposing order on thinking that has not yet been done — and the outline, however detailed, will tend to be a structure built on assumptions rather than on the actual content of the argument. The piece that results follows the structure but does not necessarily arrive anywhere.

Continue reading “How I Use Notes Before Drafting”

How I Decide What to Leave Out

Deciding what to leave out is one of the most consequential choices a writer makes — and one of the hardest. What to include is a question the first draft answers loosely. What to remove is a question only the writer can answer precisely, because the material being cut is material the writer has already written, already thought about, already invested in.

Cutting is where writing becomes what it is. A first draft contains everything the writer thought might be relevant. A finished piece contains what actually is. The distance between those two states is measured in the material that was removed, and the quality of the finished piece depends largely on how well those removal decisions were made.

The Test I Use First When Deciding What to Leave Out

Before cutting anything, I try to apply a single question to each element of the piece: does this serve the piece’s purpose for this reader?

The question has two parts, and both matter. Does it serve the purpose — does it contribute to what the piece is trying to do, or is it present because it was interesting to research, or because it felt relevant at the drafting stage, or because removing it would mean admitting that a section of the draft did not work? And does it serve this reader — is it pitched at the right level of knowledge, does it say something the reader cannot infer from what surrounds it, does it justify the time it will take to read?

Material that fails either part of the test is a candidate for cutting. Material that fails both is almost certainly gone.

The hardest material to cut is material that passes the purpose test but fails the reader test — the section that is genuinely relevant to the argument but goes into more depth than the reader needs. This requires a judgment about how much is enough, which varies by piece and by reader and cannot be reduced to a rule. The signal I look for is whether I am writing for myself or for the reader — whether the detail is there because it matters to the argument or because I find it interesting. The second reason is not sufficient.

What Cutting Actually Removes

The standard advice is to cut the parts readers tend to skip — a formulation that is right but incomplete, because it assumes the writer can identify those parts without difficulty. In practice, the parts readers tend to skip are not always obvious to the writer, because the writer has context that the reader lacks.

What cutting actually removes, in most well-written drafts, is one of three things.

The first is the warm-up: the material at the beginning of the piece where the writer was finding their way in. This almost always runs longer than necessary. The actual beginning of the piece — the moment where the thinking arrives — is usually buried a paragraph or two in. Everything before it is the writer’s warm-up, and the reader does not need to watch it.

The second is the over-explanation: the section that explains what has already been established, or that draws a conclusion the reader is fully capable of drawing for themselves. This is the instinct to close every gap, to make sure nothing has been missed. In practice, it produces prose that does not trust the reader — and readers, even when they cannot name what is happening, respond to distrust by losing interest.

The third is the tangent: the material that was interesting at the drafting stage but does not belong to the piece that was written. Every draft contains tangents — thoughts that were genuinely relevant to the thinking but are not relevant to the argument. They were worth following in the first draft. They are not worth keeping in the final one.

The Rule That Guides the Final Pass

When deciding what to leave out at the final pass — after everything obviously removable has gone, there is usually still material that could go but does not obviously need to. This is the hardest stage of cutting — not because the decisions are difficult but because the energy for them has usually been spent.

The rule I use for the final pass is: if a sentence could be removed without the piece losing anything — if its absence would not be noticed — it should go. This is a stricter version of the purpose test. It is not asking whether the sentence is relevant but whether it is necessary. Relevant sentences that are not necessary produce writing that is slightly longer than it needs to be, slightly less precise than it could be, and slightly harder to read than the reader deserves.

The resistance to this rule is real. Every sentence that survives to the final draft has been kept for a reason, and removing it feels like a small defeat. But the sentence that could be removed without loss is doing no work. And a piece with no sentences doing no work is a piece that respects the reader’s time — which is, in the end, a form of respect for the reader.


Deciding what to leave out is not a separate activity from writing. It is the final stage of thinking — the point at which the writer decides what the piece actually is, as opposed to what it might have been. The cut material is not wasted. It was part of the process that produced the piece. It simply does not belong in the piece itself.

What remains should be what could not be removed.